The drying, styling, tying, navigating tea-towel
We’ve done it again! Another APPA award on the trophy shelf! This year we cleaned up with an entry in the Sustainable Promotional Product category at the prestigious Australasian Promotional Products Association - APPA Awards. The Drying, Styling, Tying, Navigating Tea-Towel, is a multifunctional event item that has captured the imagination of scouts and the attention of sustainability enthusiasts.
More than a tea towel - event merch.
Scouts Aotearoa sought a bright, fun, and informative keepsake that would serve multiple purposes during their events. The Promo Room rose to the challenge by reimagining the humble tea-towel. Gone were the days of using it solely for drying dishes—this tea-towel became an indispensable companion for resourceful scouts:
Grab your humble tea-towel.
Scouts received these absorbent, colorfast tea-towels in their registration packs, ensuring universal access to vital information. It included a high-definition digital print of the camp village weekly and daily plans, activity checklists, and previews of earned badges.
Informational Map:
Scouts thrive on adventure, and this tea-towel didn’t disappoint. Lightweight and easy to roll into backpacks, it prepared them for scouting life’s rigours. Whether navigating the Jamboree’s three large areas or engaging in friendly “butt-flicking” competitions, the tea-towel proved indispensable.
Beyond the Dish Rack:
Sustainability and triumph - the judges reaction
The Promo Room’s solution was both ingenious and eco-friendly. Instead of producing thousands of single-use maps and lists, they created 4000 tea-towels with multiple functions. The vibrant design served as a lasting reminder of the Jamboree, extending its impact beyond the event. At less than $10 per unit, this cost-effective event product exemplifies sustainability in action.
“Absolutely brilliant!”
“This humble product ticks so many boxes. Not only does it replace print collateral that would be required to support the event, but it has multiple uses and it can be used beyond the event.”
“A brilliant and creative product for the event. Well thought through, combining an ongoing practical product use for the length of the event and beyond.”
“An excellent example of how a well thought out, branded merchandise item can reduce single use print collateral. Not only a useful item for attendees at the event, but also a piece of memorabilia that will be kept long after the event.”
